![]() This mapping tool can be used 1-1 with a founder, in an intact team, or even in a group constellation using representatives. To support rapid diagnosing of such issues, we have created a structural “constellation”, which reveals the ‘levels’ of purpose in a system. Perhaps unsurprisingly, such purposes – which are ‘laminated’ rather than lived – tend to have little impact on stakeholders. Put simply, the founding purpose needs to be respected, but also continually evolved to meet the changing needs of the marketplace and society.Īnother issue is that many ‘espoused’ expressions of purpose, despite good intentions and a great deal of money invested in some cases, are some distance from the ‘actual’ purpose that the organisation is embodying. On the other hand, leaders can sometimes be caught in the past, by being wedded to founding expressions of the purpose that do not light up staff or customers anymore. When the history of a system is not sufficiently included – for example, the founders are forgotten – there is a stuckness that impedes powerful progress. For instance, we see that some leaders seek to move forward and innovate, but do so at the cost of ignoring the past. Purpose is a challenge for many leaders, despite all the work being done in this area. Conversely, this method frequently illustrates that some challenges perceived as belonging in other areas, for example marketing, poor sales performance or even a lack of leadership, have their roots in lack of clarity around purpose. This mapping work graphically reveals some interesting things! At its best, we often see that when a system connects to its true purpose, this serves as a powerful energetic wellspring for its people, customers and beneficiaries. We can do this alongside – or even without – time-consuming and potentially expensive data collection of people’s perceptions through, for example, surveys and focus groups. In less than an hour, for instance, we can “x-ray” the current reality and true health of our organisations by setting up a simulation containing its key intangibles together with more concrete, tangible parts of the system. Mapping the Invisible: the Method as X-Rayīy creating maps of the whole system – including ‘intangibles’ such as purpose, brand and the best emergent future – the awareness-based constellations method enables the invisible dynamics and deeper potential of leadership and business situations to be explored, and illuminated. We also suggest – using a client story as an example – that to bring purpose to life in organisations, it is essential to ‘see the whole’ and navigate the wider systemic context as part of the discovery process. And we offer an original tool, the Purpose Diamond, that can be used as part of this process. It shows how this method – together with robust dialogue – can create a powerful leadership practice for the attunement to, and discovery of potent purpose. This blog article contributes to the inquiry by briefly exploring the phenomenon of purpose, as revealed through the particular lens of systemic coaching and constellations work. Most of us want to find our true work and right ‘place’, so that our leadership brings out the best in ourselves, others, and our workplaces and communities as a whole.Īlongside this search for personal meaning and purpose, a growing business case for purpose – researched by EY, Deloitte, Harvard and Saïd Oxford Business Schools – shows that purpose-led organisations have greater competitive advantage, customer loyalty, employee engagement and agility to innovate than those that seek profitability alone.1 Purpose in Practice: Clarity, Authenticity & the Spectre of Purpose Wash (2015) Claremont Communicationsĭuring these times of disruptive change, many voices are calling for a new approach to leadership. “Purpose needs leadership….Mission statements are helpful – but purpose goes much further and is rooted in commitments to others, including individuals, communities and the world at large”
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